The lost majority : the 2017 election, the Conservative Party, the voters and the future
Ashcroft, Michael A.2017
Books, Manuscripts
The 2017 general election was supposed to be a walkover for the Conservative Party - but the voters had other ideas. In 'The Lost Majority', Lord Ashcroft draws on his unique research to explain why the thumping victory the Tories expected never happened. His findings reveal what real voters made of the campaign, why Britain refused Theresa May's appeal for a clear mandate to negotiate Brexit and where the party now stands after more than a decade of 'modernisation'. And, critically, Ashcroft examines the challenges the Tories face in building a winning coalition when 13 million votes is no longer enough for outright victory.
Main title:
The lost majority : the 2017 election, the Conservative Party, the voters and the future / Michael A. Ashcroft.
Author:
Imprint:
London : Biteback Publishing, 2017.
Collation:
xv, 105 pages : illustrations (colour) ; 21 cm
Notes:
At foot of title: Lord Ashcroft.
ISBN:
9781785903335 (pbk)
Dewey class:
324.941
LC class:
JN956
Language:
English
Subject:
BRN:
2153364